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Champion launches Muhammad Ali’s second collection



Athletic sportswear brand Champion has released the second edition of its limited edition Muhammad Ali collection.

The pieces in the collection were designed to represent the ethics of the infamous boxing star which he carried with him during his gold medal at the Olympic Games of the 1960s in Rome. Each design features details inspired by the venue and team uniforms from that year’s event, with men’s and women’s collections crafted with quality fabrics and unique athletic accents.

The second round of the collaboration kicked off with a boxing-inspired campaign video highlighting a selection of some of the items on offer. Pieces range from graphic t-shirts and bike shorts to a special satin boxing dress each containing an essence of boxing legend. The articles also contain legendary quotes from Ali himself, including: “I am the greatest, I said it before I even knew I was.”

“Muhammad Ali was an artist in the ring and a champion of the people outside, inspiring his fans around the world to be their best,” Jon Ram, president of global sportswear for HanesBrands, said in a statement. “The second drop in this collection allows everyone from professional athletes to backyard sports enthusiasts and culture curators to truly be their own champion by finding the joy of dressing to express themselves. and to feel confident while being at ease. ”

The third edition of the collaboration is slated for release later this year, with several more capsule collections coming in 2022. The current set can be purchased on Champion’s e-commerce site and is also being distributed to retail stores around the world. global scale.

Champion celebrates the release of the collection with a donation to the Kentucky-based Muhammad Ali Center. The non-profit museum and cultural center, founded in 2005, pays tribute to the boxing star, whose legacy that extended beyond boxing made him one of the most beloved athletes all time.



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