Although the published marketing has been removed, angry Twitter users are spreading it on social media. Photos via Instagram/holywingsindonesia, — Twitter/suandharu
By Anne Grace Savitha
Friday, June 24, 2022 4:19 PM MYT
PETALING JAYA, June 24 – Indonesian nightlife chain Holywings has issued an apology after backlash over what was seen as a blasphemous marketing campaign using Muhammad‘s name.
In the now-deleted post, Holywings promised a bottle of Gordon’s dry gin for men named Muhammad while women named Maria would receive a bottle of Gordon’s Pink Gin every Thursday, reported Coconut Jakarta.
Although Maria is an important figure in both the Bible and the Quran, the outrage centered on the use of the name Muhammad, who is Islam‘s last prophet.
The nightlife chain posted an apology on Instagram yesterday and promised to do better with future marketing campaigns.
“We have taken action against the promotions team, who promoted without the knowledge of management, with heavy penalties.
“We didn’t want to associate religious elements with our promo, so we express our deepest apologies to all the people of Indonesia.”
Many were furious in the comments section saying the marketing team should have known better than to post something related to the country’s main Islamic faith.
“This branding is an insult to the Islamic faith,” @suandharu wrote.
Ini Penghinaan dan Harus segera ada permintaan maaf!! Akun @holywingsbar @holywingsindonesia sempat mengunggah informasi promosi Alkohol Gratis bagi pelanggan yang punya nama ‘Muhammad’ dan ‘Maria’.Tentu nama Muhammad ada pd sosok yg sangat kita junjung di agama Islam pic.twitter.com/fLoUj5zPw8