TEHRAN – Over the past decade, Isfahan has been the second-largest destination for guests from the Islamic Republic of Iran, its governor-general said.
“Isfahan is the second destination for foreign guests from the Islamic Republic of Iran… Over the past decade, hundreds of foreign officials, including presidents, prime ministers, speakers of parliament and ministers, have visited Isfahan and its attractions after their visits to Tehran,” Seyyed Reza Mortazavi said on Tuesday.
Mortazavi made the remarks during a meeting with provincial tourism chief Alireza Izadi and several other local officials, saying more efforts are needed to develop tourism in the central province.
“Efforts to introduce tourist attractions are an important step that should be taken to help develop the tourism-based economy in Isfahan province.”
“I think Isfahan’s existing abilities weren’t brought in the way they deserved,” Mortazavi said.
Elsewhere in his remarks, the official attached great importance to the role that the private sector can assume in the development of an economy dependent on tourism.
Steeped in a rich history, Isfahan was once a hub of international trade and diplomacy in Iran and is now one of Iran’s top tourist destinations for good reason. It abounds with many architectural marvels such as unparalleled Islamic buildings, bazaars, museums, Persian gardens and tree-lined boulevards. It is a city for strolling, getting lost in its labyrinthine bazaars, dozing in beautiful gardens and meeting people.
The ancient city is famous not only for the abundance of great historical bridges, but also for its “life-giving river”, the Zayandeh-Rood, which has long given the city its original beauty and fertility. Ispahan has long been nicknamed Nesf-e-Jahan which translates to “half of the world“; which means it is relevant to see half the world. At its height, it was also one of the largest cities in the region with a population of nearly one million.
The cool blue tiles of Isfahan’s Islamic buildings and the city’s majestic bridges contrast perfectly with the hot, dry Iranian countryside that surrounds it. The huge Imam Square, better known as Naghsh-e Jahan Sq. (literary meaning “Image of the World”), is one of the largest in the world (500 m by 160 m), and a majestic example of town planning. Built in the early 17th century, the UNESCO World Heritage Square is dotted with Isfahan’s most interesting sights.
Modern Isfahan is home to heavy industry, including steel mills and a nuclear facility on its outskirts, however, its inner core wants to be preserved as a priceless gem. The city is also home to a gigantic, professional and technologically advanced healthcare city, which is a major destination in the field of medical tourism.