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San Diego Breast Cancer Charity Announces New Gift Card Program

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The Shades of Pink Foundation California (SOPFCA) recently announced the launch of the gift card program, adding a new element to its financial support for women undergoing active treatment for breast cancer.

The new program offers gift cards of up to $ 300 for single women and $ 500 for married women or women with dependent children. Gift cards apply to well-known grocery stores, gas stations or big box retailers. To qualify for a gift card, a woman must submit a shorter application than she would for the Basic Living Expenses for Support and Survival (BLESS) grant of up to $ 2,000.

“Breast cancer is not going away just because we face a pandemic and a slight increase in economic uncertainty,” said Vembra Holnagel, chair of the SOPFCA grants committee. “In fact, the need for financial assistance is greater than ever for women battling breast cancer. Our gift card program is a fast, easy and efficient way to get money back into the hands of the women who need it most.

For seven years, SOPFCA has awarded BLESS grants to women undergoing active treatment for breast cancer, but the nonprofit decided to expand the pilot gift card program after several referral partners, the Healthcare professionals who work with breast cancer patients, mentioned that not all women could qualify for a BLESS grant.

According to Holnagel, the initial pilot gift card program was a great success, with SOPFCA awarding 28 gift card grants and using all of the program’s designated funds. This result was enough for SOPFCA to adopt the program for good, which was officially launched in early September 2020. Holnagel said she would like to be able to expand the program to cover two consecutive months in order to provide even more support to women in communities. need financial assistance, but this future growth of the gift card program will depend on meeting fundraising goals and receiving donations.

The SOPFCA was forced to cancel its biggest fundraising event, Purse Bingo, in March over concerns about the pandemic.

The organization is actively seeking funds for gift cards so that it can help as many local breast cancer patients as possible.

To learn more about SOPFCA, read profiles of women who have received support from the organization, or to donate, visit www.shadesofpinkfoundationca.org

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